What does PPC stand for and what is PPC? PPC stands for pay-per-click. Pay-per-click (PPC) advertising is a quick way to generate more leads. You may have seen ad content show up before the top organic search result on Google. These are examples of PPC ads. There are several types
Why Email Marketing Is Important
Chances are you’ve heard that email marketing should be part of your digital marketing strategies. But does this method still work, or is it an outdated option?
Really, how important is email marketing?
The importance of email marketing can not be overstated! It is still an incredibly valuable marketing tool for connecting with your prospects and customers.
Let’s take a closer look at why email marketing is important.
Customer Acquisition Tool
Email marketing is one of the most effective tools for customer acquisition. Yep, it is even more effective for this than social media! In 2016, Emarketer found that over 80% of respondents said that email marketing drove customer acquisition.
Another reason why email marketing is so important is that it’s easy to measure. Some other marketing strategies can be very difficult to assess. On the other hand, with email marketing you can track several key metrics like delivery, open rates, click-throughs, unsubscribe rates, and more. This data helps you determine how effective your email marketing is, and can help you identify ways to improve it.
Another aspect of email marketing’s importance is its affordability. Email marketing is affordable, making it accessible for businesses of all sizes. It costs mere cents per message to reach customers on a huge scale with this strategy.
Why is email marketing so important? It allows you to send targeted, personalized messages. You can segment your audience based on various actions (like abandoned cart, purchase history, demographics, and more. This helps you plan the most personalized, targeted messages, which helps improve the efficacy of your marketing efforts. Nurture leads and re-activate customers with targeted messaging.
SEO Services Mississauga
There’s no denying the importance of email marketing. It’s still a powerful digital marketing tool that every business should take advantage of. Still, it’s only part of your overall strategy. To make the most of email marketing, you need a strong digital marketing base around it.
Maximize Your Marketing is here to help your business take advantage of the benefits of email marketing as well as other marketing methods like SEO. We provide comprehensive SEO services in Mississauga to help you grow your business. Learn more about how we can help today by scheduling your free breakthrough call.
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Chances are you’ve heard that email marketing should be part of your digital marketing strategies. But does this method still work, or is it an outdated option? Really, how important is email marketing? The importance of email marketing can not be overstated! It is still an incredibly valuable marketing tool
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