Why Email Marketing Is Important

Why Email Marketing Is Important

Chances are you’ve heard that email marketing should be part of your digital marketing strategies. But does this method still work, or is it an outdated option?

Really, how important is email marketing?

The importance of email marketing can not be overstated! It is still an incredibly valuable marketing tool for connecting with your prospects and customers. 

Let’s take a closer look at why email marketing is important. 

Customer Acquisition Tool

Email marketing is one of the most effective tools for customer acquisition. Yep, it is even more effective for this than social media! In 2016, Emarketer found that over 80% of respondents said that email marketing drove customer acquisition.

Measurable

Another reason why email marketing is so important is that it’s easy to measure. Some other marketing strategies can be very difficult to assess. On the other hand, with email marketing you can track several key metrics like delivery, open rates, click-throughs, unsubscribe rates, and more. This data helps you determine how effective your email marketing is, and can help you identify ways to improve it. 

Cost-Effective

Another aspect of email marketing’s importance is its affordability. Email marketing is affordable, making it accessible for businesses of all sizes. It costs mere cents per message to reach customers on a huge scale with this strategy. 

Personalization

Why is email marketing so important? It allows you to send targeted, personalized messages. You can segment your audience based on various actions (like abandoned cart, purchase history, demographics, and more. This helps you plan the most personalized, targeted messages, which helps improve the efficacy of your marketing efforts. Nurture leads and re-activate customers with targeted messaging. 

 

SEO Services Mississauga

There’s no denying the importance of email marketing. It’s still a powerful digital marketing tool that every business should take advantage of. Still, it’s only part of your overall strategy. To make the most of email marketing, you need a strong digital marketing base around it. 

Maximize Your Marketing is here to help your business take advantage of the benefits of email marketing as well as other marketing methods like SEO. We provide comprehensive SEO services in Mississauga to help you grow your business. Learn more about how we can help today by scheduling your free breakthrough call. 

Share This Post
Share on facebook
Share on twitter
Share on linkedin
Share on email

More To Explore

What Is PPC and How Does It Work?

What Is PPC and How Does It Work?

What does PPC stand for and what is PPC? PPC stands for pay-per-click.  Pay-per-click (PPC) advertising is a quick way to generate more leads. You may have seen ad content show up before the top organic search result on Google. These are examples of PPC ads.  There are several types

Read More »
Why Email Marketing Is Important

Why Email Marketing Is Important

Chances are you’ve heard that email marketing should be part of your digital marketing strategies. But does this method still work, or is it an outdated option? Really, how important is email marketing? The importance of email marketing can not be overstated! It is still an incredibly valuable marketing tool

Read More »

What People
Say About Us

Our clients certainly have a lot to say! The testimonials below tell you all you need to know about what it’s like to work with Maximize Your Marketing. Read on to find out what people say about us.
5/5
“My experience with Lukas & Maximize Your Marketing was first class. From the first conversation it was clear that Lukas actually cared and listened to what I wanted and what was important to us.
In addition his ability to share his knowledge and expertise in a way that I actually felt valued as a customer. He had some great suggestions which allowed our website to come out even better than we had hoped.”
Dr. Joe Amoya
GPS For Love
5/5
“Hiring Maximize Your Marketing is one of the best decisions I made when starting my dental practice.

They took the time to understand my specific needs and implemented a marketing strategy that produced results within two days! I feel like they genuinely care about my patients and the success of my business. I highly recommend hiring them.”
Dr. Tom McMurran
Fonthill Marketplace Dental
5/5
“The team at Maximize Your Marketing are phenomenal! They listened to what we wanted our website to look like, and guided us with design suggestions to achieve something better than we could have ever imagined! I highly recommend you reach out to Lukas, the owner, if you want to up level your website and any aspect of your marketing strategy to do exactly what the name of his company says - to Maximize Your Marketing!”
Jennell Evans
Strategic Interactions

Book Your Strategy Session

We have decades of marketing expertise and industry experience. Let us take care of your marketing strategy so you can spend more time on your customers.

Address

102-589 Barton St, Stoney Creek, ON, Canada

Call Us

Schedule Your Session Here

Email Us

info@maximizeyourmarrketing.com

Scroll to Top