What Is PPC and How Does It Work?

What Is PPC and How Does It Work?

What does PPC stand for and what is PPC?

PPC stands for pay-per-click. 

Pay-per-click (PPC) advertising is a quick way to generate more leads. You may have seen ad content show up before the top organic search result on Google. These are examples of PPC ads. 

There are several types of PPC ads, but Google search ads are one very prominent type. 

How does PPC work and what is PPC in marketing?

Let’s take a closer look at how PPC can help you grow your business. 

What is Pay-Per-Click Advertising?

PPC ads are a type of paid digital advertising. When you purchase a PPC ad, you only pay when it is clicked by a user. Therefore, you do not pay just for the ad to be shown, but only when its clicked on. 

The marketers bid on search phrases and keywords in an online auction. Those who win the bid can display their ad on the search engine page for that result. Every time someone clicks on the ad, you are charged a small fee. 

There are multiple types of PPC ads including:

  • Search ads
  • Remarketing ads
  • Display ads
  • Social media ads
  • Mobile app ads

How Does Pay-Per-Click Work?

Search engines use an automatic process to determine the most relevant ad. They display the relevant ads first on the search engine. The PPC ads appear before the first organic search result. 

For example, if you search “natural dog food” in Google, 4 ads appear before the first organic result. The ads look just like a normal result, but they have “Ad” before the URL.

Seo Services Hamilton

The PPC definition is fairly simple. As part of a comprehensive digital marketing strategy, PPC can help you generate more conversions and grow your business. They are one of the quickest ways to get more customers, but PPC alone is not the best way to drive your business online. To improve your online presence and grow your business, you need all key digital marketing strategies. 

With our expansive SEO services in Hamilton, Maximize Your Marketing is here to help. We can help you set up and run effective PPC ads as well as a comprehensive digital marketing strategy. Learn more today by scheduling your free breakthrough call. 

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