What Are the Different Types of SEO Techniques?

Search Engine Optimization is a crucial subset of digital marketing. It’s all about getting your website to rank higher for relevant search terms. Businesses of all sizes in all industries benefit from improving their SEO.

But before jumping head-first into SEO, you must know the different types of SEO in digital marketing.

Read on to find out the different types of SEO techniques.

White Hat vs Black Hat

There are several different subsets of SEO but ultimately there are two types of SEO: white hat or black hat.

White hat SEO follows all of Google’s guidelines. It’s a strategy based on legal, permissible actions. Because it follows all of the rules, white hat SEO tends to cost more and take longer to implement. Yet at the same time, white hat SEO delivers long-lasting value that grows over time.

Black hat SEO is just the opposite, it’s all about taking shortcuts and getting where you want to faster. This type of SEO goes against Google’s Guidelines and ultimately implements methods you are explicitly asked not to. Black hat SEO is extremely risky, as your website may get banned or demoted if Google catches it.

Of the two types of SEO, the white hat is the one that reputable SEO companies offer. Only consider SEO services that adhere to all of Google’s guidelines.

Types of SEO in Digital Marketing

White hat SEO is the type to opt for, but there are several subsets of white hat SEO. Here are some of the most important types of SEO in digital marketing:

SEO Hamilton

Maximize Your Marketing is here to help with all of the white hate types of SEO techniques. We implement proven SEO strategies to improve your website and grow your business. Whether you’re looking for mobile SEO, local SEO, or another targeted SEO strategy, we’ve got you covered. Learn more about how our team can help you grow your business with SEO Hamilton by scheduling your free 15-minute call.

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They took the time to understand my specific needs and implemented a marketing strategy that produced results within two days! I feel like they genuinely care about my patients and the success of my business. I highly recommend hiring them.”
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