What does PPC stand for and what is PPC? PPC stands for pay-per-click. Pay-per-click (PPC) advertising is a quick way to generate more leads. You may have seen ad content show up before the top organic search result on Google. These are examples of PPC ads. There are several types
Smart Google SEO Tips for 2021
Undoubtedly, search engine optimization (SEO) is crucial for getting your brand in front of your target audience online.
However, SEO tips from previous years don’t always remain relevant.
SEO is an ever-changing strategy. To succeed, you must stay up-to-date with the latest advice.
Here are the Google SEO tips you need to know.
Optimize for Voice Search
Voice search (think Alexa, Google Home, etc) is a relatively new way that consumers are shopping online. To succeed in 2021 and beyond, you must also optimize your site for voice search. Keys to voice search optimization include:
- Long-tail keywords/conversational keywords
- Fast response time
- Optimized design and images
Position Content for Featured Snippets
Featured snippets show up on top of Google’s search results. They are the best answer to the question at hand, chosen by Google from a third-party website.
As you may guess, making it into the featured snippet basically ensures that your page will rank on the first page. Here’ are SEO optimization tips for increasing the chances of winning the feature:
- Focus on a good, logical structure for your content
- Answer similar questions with one article
- Use tables to display answers
- Use long-tail questions as headers, like “is grain-free dog food worth the price?”
Writing meta descriptions is not a new SEO optimization tip, yet 30% of websites still don’t write them. A well-written meta description entices users to click your content. The meta description should include the relevant keywords and encourage people to click.
Leverage Internal Linking
Yes, backlinks from other sites are important for SEO, but an underutilized SEO tip is to increase your internal linking. For example, you can:
- Add new links to old content. Did you write part two? Or a new article that dives deeper into one of the points from your old content? Go back and update with new links.
- Avoid unnecessary links. Instead of linking to your homepage on every post, increase link equity by using only the most important links.
- Plan content via “content clustering” to create many posts that link together.
SEO St. Catharines
These SEO tips and tricks are a great starting point, but SEO is a tricky process. Furthermore, you need a customized approach based on your industry, target audience and starting point. Maximize Your Marketing is here to help with our SEO in St. Catharine’s, ON. Our experienced team will help you reach more customers with a targeted SEO approach. Learn more about how we can help by contacting us today.
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Chances are you’ve heard that email marketing should be part of your digital marketing strategies. But does this method still work, or is it an outdated option? Really, how important is email marketing? The importance of email marketing can not be overstated! It is still an incredibly valuable marketing tool
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